Contractual Work - Corporates
Looking to make Calculated investment in your business?
Are you short on resources or do not wish to invest in a full-time resource for a new project or marketing experiments?
Sometimes hiring a permanent resource might turn out to be expensive. In case you need a temporary resource I can help you out with respect to Marketing Activities. This can be a contract based role based on Mutual Discussion and Synergies.
My Career Summary
Passionate about acquiring new skills and demonstrating them
I have seven plus years of experience specializing in Marketing Strategy, SEO and ASO. During these years I had the fortune of working at Digital Marketing agencies, Product based companies spanning across diverse industries such as Ecommerce, BFSI, Entertainment, Personal Care, Spirituality and Education.
These experiences helped me to gain various soft skills such as CXO level Engagement, Multiple Stakeholder Management, Cross functional Team collaboration, Team leadership and Management, Client Relationship Management and Adaptability apart from the hard skills required for the job.
Verticals I can assist you with
- Ecommerce SEO
- Enterprise SEO
- International SEO
- Local SEO
- Youtube SEO
- SEO Audit
- Website Hygiene Check
- App Summary Creation
- A/B Testing
- Graphic Assets Creation
- Content Ideas
- Scripts for new videos
- Video Editing basic level
- Youtube SEO and Channel Growth
Conversion Rate optimization for your Digital asset
Case Studies & Growth Stories
SEO Campaign - ICICI Prudential Life Insurance (BFSI SEO)
This campaign was awarded as the “Best Search Marketing Campaign” by Inkspell Media at DOD2019.
Below’s the number game for ICICI Prulife (Dec 2019 vs Oct 2018) {Geo-India}
- Ranking #1 for key business keyword “Term Insurance”
- 46% increase in organic sessions
- 97% increase in users
- 143% increase in new users
ASO Campaign - Rizzle (Social Short Video App)
I worked as a Marketing Strategist at Rizzle, where my core responsibility was ASO.
Key outcomes for this ASO Campaign:
1) Achieved a consistent Play Store conversion rate between 40-42% by doing regular optimization’s
2) Rizzle ranked 3rd in the top charts for social category just below Instagram and Facebook.
Key activities performed:
• Improving Organic visibility of Rizzle App on Play Store for both India and US Geography.
• Conducting periodic A/B Tests on Play Store to ensure a higher conversion rate.
• Coordinating with Graphic Designers and Content team for ASO activities.
• Leading content marketing efforts on Quora to consistently build backlinks for the App.
SEO Campaign - Nalli (Ecommerce SEO)
This is my best performing SEO Campaign with both the results and the time-frame in which the results were obtained. Below is the number game, which was achieved in a span of just five months (Sep 2020 vs May 2020) {GEO – Global}
- 117% increase in Organic Sessions.
- 152% increase in Users.
- 155% increase in New Users.
- 98% increase in revenue.
SEO Campaign - Eenymeeny (Ecommerce SEO)
SEO Campaign Outcome (Sep 2024 vs Apr 2024) {GEO – Europe}:
- Keywords ranking in the top 1-5 position increased from 1 to 16.
- Keywords ranking for the 6-10 positions increased from 9 to 35
- Keywords ranking for the 11-20 positions increased from 39 to 80
- Managed to increase the ranking position for the most profitable collection of Connetix toys.
SEO Campaign - AltoVita (B2B SaaS)
SEO Campaign Period – Jan 2025 to June 2025 {GEO – Europe, Global}
SEO Campaign Objective – Increase in organic MQL’s while also ensuring increase in top of the funnel metrics.
SEO Campaign Outcome –
Comparison Period (Apr-May-June 2025 vs Oct-Nov-Dec 2024)
1. 25% increase in organic sessions as compared to the baseline quarterly performance.
2. Contribution of organic channel to total traffic increased from 31% to 49%
3. Marketing Qualified Leads (MQL’s) increased from 10 to 30 as compared to baseline quarter.
4. Non branded Clicks increased by 23% compared to baseline quarter.
5. Increase in overall impressions by 67% as compared to baseline quarter.
SEO Campaign - Insurancemarket.ae (BFSI SEO)
SEO Campaign Period – Nov 2024 to Apr 2025 {GEO – Dubai, UAE}
SEO Campaign Objective – Regain the ranking in top 3 for their key business term “car insurance” along with increase in visibilty for car insurance category
SEO Campaign Outcome –
Managed to regain the ranking in top 2 for their key business term “car insurance”. When the campaign started the ranking for “car insurance” fluctuated between 2nd and the 3rd page.
Tools used so far
